Privacy Policy

Last updated: May 13, 2026

This Privacy Policy explains how Pup Standard ("we," "us," or "our") collects, uses, and protects information when you visit pupstandard.com or buy from us. We've tried to keep it plain and clear — if anything isn't, email support@pupstandard.com and we'll explain.

📋 What we collect

Information you give us

• Account & order info: name, email, shipping address, billing address, phone number, order history
• Payment info: processed securely by our payment provider — we do not store your full credit card number
• Communications: messages you send us through email, contact forms, or customer service

Information collected automatically

• Device & usage data: IP address, browser type, operating system, pages viewed, time on site, referring URL
• Cookies: small files saved to your browser that help the site function and let us understand usage (see Cookies section below)

🎯 How we use it

We use your information to:

• Process and fulfill your orders, including shipping and delivery
• Communicate with you about your orders, returns, and customer service requests
• Send marketing emails about new products, sales, and updates — only if you opt in, and you can unsubscribe anytime
• Improve our website, products, and customer experience
• Detect and prevent fraud, abuse, or illegal activity
• Comply with legal obligations (tax records, court orders, etc.)

We do not sell your personal information.

🤝 Who we share with

We share only what's necessary to operate Pup Standard. Our service providers include:

• Warhead Inc. — our ecommerce platform provider; hosts the website and stores order data
• Product suppliers — we use third-party suppliers who ship products directly to you. They receive your name and shipping address only to fulfill orders.
• Payment processors — PayPal and Stripe — handle payment transactions; they receive your payment details directly and process them under PCI-DSS standards handles payment transactions; they receive your payment details directly and process them under PCI-DSS standards
• Shipping carriers — USPS, UPS, FedEx, and other carriers receive your address and contact info to deliver your order
• Analytics providers — Google Analytics collects anonymized usage data to help us understand how visitors use the site
• Legal authorities — if required by law, court order, or to protect our legal rights

We do not share your information with advertisers or third-party marketers.

🍪 Cookies & tracking

We use cookies to:

• Keep you logged in and remember what's in your cart
• Understand site usage through Google Analytics
• Improve site performance and security

You can disable cookies in your browser settings, but some features of the site may not work properly.

⚖️ Your rights

You have the following rights regarding your personal information:

• Right to know — request a copy of the personal information we have about you
• Right to delete — ask us to delete your personal information (subject to legal exceptions, like records we're required to keep)
• Right to correct — request that we correct inaccurate information
• Right to opt out of marketing — unsubscribe from marketing emails at any time using the link in any email, or by contacting us
• Right to non-discrimination — we won't treat you differently for exercising any of these rights

To exercise any of these rights, email us at support@pupstandard.com. We'll respond within 45 days.

California residents: You have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what categories of personal information we collect, the right to opt out of any sale or sharing of personal information (we don't sell or share for advertising), and the right to limit use of sensitive personal information. Contact us using the email above to exercise these rights.

🗄️ How long we keep your data

• Order records: kept for at least 7 years to comply with tax and accounting requirements
• Account information: kept as long as your account is active, plus a reasonable period after for legal and recordkeeping purposes
• Marketing preferences: kept until you unsubscribe
• Analytics data: typically kept for up to 26 months in Google Analytics

🔒 Security

We use industry-standard security measures to protect your information, including SSL encryption for all transactions and PCI-DSS compliance for payment processing. That said, no method of internet transmission or electronic storage is 100% secure — we work hard to protect your data but can't guarantee absolute security.

👶 Children's privacy

Pup Standard is intended for adults. We do not knowingly collect personal information from children under 13. If you believe we've collected information from a child under 13, contact us at support@pupstandard.com and we'll delete it.

📝 Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top. For material changes, we'll notify you by email (if you've given us your address) or by posting a prominent notice on the website. Continued use of the site after changes are posted means you accept the updated policy.

💬 Contact us

Questions about this Privacy Policy or how we handle your data? Email support@pupstandard.com and we'll get back to you within 1–2 business days.

Pup Standard · Washington, DC